“Posting at 3pm will get the most likes, while 1pm will get you the most shares”
When Is The Best Time To Post On Facebook?
Answer: The best time to post on Facebook is 1–4 p.m. late into the week and on weekends.
- Saturday and Sunday at 12–1 p.m.
- Thursday and Friday at 1–4 p.m.
- Wednesday at 3 p.m.
When to post on Facebook in general to increase your shares and clickthroughs:
- 1 p.m.
- 3 p.m.
- 9 a.m.
The best days of the week to publish to Facebook are any day during the workweek, with engagement being the highest on Thursday and Friday. Engagement is about 3.5% lower on Monday, Tuesday, and Wednesday. And people seem to be happier on Friday (small wonder), so funny or upbeat content will fit right in to that “happiness index.”
Early afternoon is the optimal time to post on Facebook. 1 p.m. will get you the most shares, while 3 p.m. will get you the most clicks. Anytime between 9 a.m.–7 p.m. will always be better than content shared outside of that window.